The Trauma Of Slavery s Beloved - 1389 Words

The Trauma of Slavery in Beloved As opinions on slavery differed in both the North and South in the 1800’s, plantation owners in the South defended their rights to human ownership. Many slaves continued to contend with the unpredictable emotions by their owners which were responsible for the physical and emotional everyday traumatic events that shaped their lives. In Toni Morrison’s Beloved she shares the trying times of slave families who suffered greatly from slavery. Trauma caused suffering for many generations not just the ones who endured that slave life. The slaves and their families suffered from living without a mother’s love, physical abuse, and emotional abuse. Many children were born into slavery. Knowing your father was usually impossible because of the situations a mother had to endure with many different men. A mother’s love was short lived and many children never got a chance to feel it. Some slave mothers kept their infants for a sho rt period of time and others longer as long as they could look after them without interference with their work. Some mothers got the chance to take their children tied to their backs to the fields and some even made simple rope toys tied to a tree to help entertain their children nearby. Many times once the mother was well enough to return to work usually around a month; infants were sent to be cared for by another woman or older siblings. Taking a child early from its mother was thought as a way toShow MoreRelated The Historical Trauma of Slavery in the Film Version of Toni Morrisons Beloved3134 Words   |  13 PagesThe Historical Trauma of Slavery in the Film Version of Toni Morrisons Beloved The film Beloved was released in 1998 to mixed reviews. The movie, based on Toni Morrisons novel, tells a ghost story from an African American perspective. It takes place only a few years after the abolishment of slavery, with the traumatic scars still fresh and unable to be healed. In the film the protagonist, Sethe, is revisited by the ghost of the daughter she murdered eighteen years earlier. I shall argue thatRead More`` Beloved `` By Toni Morrison Essay1726 Words   |  7 Pages Distinguished African-American novelist, Toni Morrison, in her notoriously suspenseful anachronic masterpiece, Beloved, tells the story of a fugitive slave named Sethe who escaped from the Sweet Home plantation in Kentucky to Cincinnati, Ohio, a free state. She lives freely with her husband’s grandmother for twenty-eight days until the slave masters come to capture her. Frightened, she attempts to murder all of her children to prevent them from living a life of dehumanized servitude but only su cceedsRead MoreHow Does Toni Morrisons Beloved Reflect a Postcolonial Sensitivity997 Words   |  4 Pagesthrough historical records and researched the diaries and memoirs of slaves and their owners before writing Beloved, in order to gain some sense of the experience of slavery as seen through the lives of ordinary people. As Morrison (cited in Conway, 2003, p.49) says: The book is not about the institution - slavery with a capital S. It was about these anonymous people called slaves. Beloved is not a linear tale told from beginning to end, but is written in fragments, with the reader left to pieceRead MoreThe Bluest Eye By Toni Morrison1561 Words   |  7 PagesBeloved is one of the most beautifully written books and Toni Morrison is one of the best authors in the world. After reading the Bluest Eye and seeing how captivating it is, it is not highly expectant to think that Beloved to be just as enchanting. Anyone who has read Beloved would read it again and those of us who have not should be dying to read it. Beloved is a historical fiction novel based on a true historical incident. Beloved is setRead MoreBeloved by Toni Morrison1455 Words   |  6 PagesThroughout history, numerous people were victims of slavery. Many people were tortured and worked to death and suffered horrifically. Not many slaves knew their mothers because they were torn from their homes. Many slave women were robbed of their innoc ence by their masters. Behind the face of every slave, there is always a very traumatic unforgettable story which is not something to pass on, but a lesson to remember from repeating same mistake again. Only a handful of slaves learned to read andRead MoreAnalysis Of Toni Morrison s The Book And The Conference2009 Words   |  9 Pagesmentioned in their speeches slavery and slave trade, known as the Middle Passage. People of African descent struggled and still struggle all over the world, fighting for their rights and against racism. Coincidentally, prior to the conference, I ve finished re-reading Toni Morrison Beloved. Morrison,who won the Nobel prize for this book, directly addresses the issue of slavery and slave crossing in her novel; the book and the conference inspired me to write on this topic. Beloved is not only a title ofRead MoreReview Of The Bluest Eye 2004 Words   |  9 PagesPRINCESS O’NIKA AUGUSTE ATLANTA, GEORGIA Beloved is one of the most beautifully written books and Toni Morrison is one of the best authors in the world. After reading the Bluest Eye and seeing how captivating it is, it is not highly expectant to think that Beloved would be just as enchanting. Anyone who has read Beloved would read it again and those of us who have not should be dying to read it. Beloved is a historical fiction novel based on aRead MoreToni Morrison s Beloved And The Bluest Eye2300 Words   |  10 PagesAuthor/Work Literary Analysis Paper Toni Morrison s Beloved and The Bluest Eye Toni Morrison is known for her use of poetic language. In many of her writings Morrison captures the pursuit of African Americans identities(Parnell). Considering Morrison never experienced the horrific tragedies she writes about, she is a witness to many identities that were destroyed by society depiction of them. The themes that Toni Morrison illustrates in her works Beloved and The Bluest Eye demonstrates how Toni MorrisonRead MoreHealing Through Rememorizes: A Reading Of Toni Morrison’S2031 Words   |  9 PagesHealing Through Rememorizes: A Reading of Toni Morrison’s Beloved Foram Patel Lecturer, E-mail- Abstract Based on fragments borrowed from the Margaret Garner incident, Morrison explores the harrowing nature of slavery in her fifth novel Beloved (1987). But far from being an objective account of slavery, Beloved is a psychological exploration of traumatic experience which examines and internalizes slavery by focusing on the day-to-day lived experiences of the slaves rendering enslavement as an intimateRead MoreEssay On Kill Your Own By Toni Morrison Essay2007 Words   |  9 PagesInfanticide-To kill your own Toni Morrison s Beloved, is a story of trying to move forward, only to end up being haunted by the past. We learn the story of Sethe, a runaway slave. The story, set in Ohio in 1873, tells of Sethes escape from slavery, and the fateful day her life took a drastic turn. To a stranger, from the outside looking in, Sethes life is as normal as it could be under the circumstances of being a runaway.. Morrison tells of Sethe s struggle of being enslaved not only in body

Suicide Is A Serious Issue Essay - 1940 Words

Introduction Suicide is a serious issue that affects several individuals and families all over the world. This is a growing epidemic that researchers are trying to keep up with and figure out the main contributing causes while also performing preventative measures that will ultimately save lives of others. Over the past decades, the rates of suicide have continually increased and are becoming an alarming reality that most people are faced with. 30,000 Americans die by suicide each year; an additional 500,000 Americans attempt suicide annually (Morbidity and Mortality Weekly Report, 2004). These are large numbers of individuals who have committed suicide or have attempted to. Most individuals who attempt to commit suicide or have completed it often times share many of the same risk factors, signs, and/or symptoms. These risks factors, signs, and symptoms can change over time and also vary by age, gender, and even ethnicity. It is important to examine one of the main risk factors that are as sociated with suicide and this is mental illness. In the past, as a society we were very reluctant to discuss that suicide and mental illness are directly related. This was because most believed that suicide was neither predictable nor preventable, but now with prominent research we have it shows a positive association between these two variables. With the advancement of research and technology, we have a better understanding of these certain mental illnesses and can provideShow MoreRelatedSuicide -A Serious Issue1524 Words   |  6 Pages Suicide is a serious issue although not uncommon. Suicide can be thought of or actually done because of different problems such as money issues, depression, or feeling alone like there is no way out. Suicide is often thought as an easy solution, people see it as the end. Although that’s even if they succeed at it, they don’t stop and think what if they fail and how they can permanently injure themselves. Some people think that ot hers claim they might do it to receive attention, which is probablyRead MoreSuicide Is A Serious Issue1679 Words   |  7 PagesSuicide is one of the largest social problems today affecting many lives in one way or another. It is a serious issue with multiple contributors that have been elusive in many cases as we try to understand why many younger people are choosing to end their lives instead of receive the help they need. Suicide is a serious issue that can have lasting results on individuals, families and communities. Although suicide rates decreased from 1990-2000, suicide is on the rise again and now the â€Å"10th leadingRead Moreâ€Å"Suicide Rates Among Inuit Are Shockingly High At Six To1340 Words   |  6 Pagesâ€Å"Suicide rates among Inuit are shockingly high at six to 11 times the Canadian average. In Nunavut in particular, 27% of all deaths since 1999 have been suicides. This is one of the highest suicide rates in the world, and it continues to rise, especially among youth.† (â€Å"Aboriginal Mental Health† :2015) Canadian Inuit are experiencing a suicide epidemic which has presented itself as a quite pervasive issue. This issue is prevalent on a grand scale yet, at the same time, not many people in the WesternRead MoreThe Issue Of Law Enforcement1644 Words   |  7 PagesThere is a significant health issue facing the public as well as law enforcement every day, suicide. The numbers surrounding suicide are shocking effects people of all backgrounds. In the year 2010 more than 38,000 adults committed suicide. Then in 2011 around 1 million adults admitted to attempting suicide, while 8 million had serious suicidal thoughts. Law Enforcement officers are at an even higher risk then most due to experiencing such a large number of risk factors. These factors include butRead MoreThere`s Always Laughter to Life1459 Words   |  6 Pagesof life and live on. Nick Hornby tackles very serious issues in his novels Slam and A Long Way Dow n. However, he addresses the topics in a more comic manner which creates a more appealing and effective story. In both novels, Hornby takes on serious issues in today`s society. Although lessons are to be learned about these issues, he takes a funny approach to telling the story. In Slam, several issues arise with a 16-year old boy. The first big issue he discusses is teen pregnancy, ``It happenedRead MoreAdolescent Depression And Its Effects1339 Words   |  6 Pagesoutcomes which made me value this issue. Providing me with graphs, rates, discussions and informing me with important information about adolescent depression. The information authors provided me answered me many questions I had and laid out information that help me prove my point of adolescent issue. However my target is to prove that depression in adolescents is a serious issue because it is evolving everyday leading to discouragement, internal conflict, and even suicide. To prove my point I arrangedRead MoreCyberbullying Is Becoming More Of A Problem Than Traditional Bullying998 Words   |  4 Pagesnot get taken as serious as traditional bullying. It is becoming a huge problem in this day in age and needs more attention than it is getting. Social media is a huge factor for this type of bullying to take place. Nobody takes it seriously because of the fact that most kids never report that they are getting cyberbullied. There are many consequences for this type of bullying and it needs to be stopped before the consequences get worse. Cyberbullying is becoming more of an issue than traditionalRead MoreThe Internet and Cyberbullying Essay576 Words   |  3 Pagessome serious cases, the point of suicide. Cyber bullying is becoming a larger problem as time passes. Internet bullying and violence have become a serious issue, causing numerous suicide cases. Some internet users may slander, abuse and expose others privacy, bringing about great harm, socially, financially, and psychologically to the victims. A recent study revealed that 6,000 people committed suicide in theRead MoreCyberbullying : A Serious Problem1544 Words   |  7 PagesCyberbullying In the past decade there has been a serious advance in technology and social media. With that advance comes incredible opportunity and chances. But also with that advance comes the serious evil and bad through cyberbullying. Thousands of people are cyberbullied every day, indirectly and directly through Facebook, Twitter, Snapchat, DM, Instagram, Ask.fm, etc. Cyberbullying is a serious problem that effects people of all ages and causes incredible and devastating problems in our societyRead More The Causes of Teen Suicide Essay1500 Words   |  6 PagesTeen suicide is becoming more common every year in the United States. In fact, only car accidents and homicides (murders) kill more people between the ages of 15 and 24, making suicide the third leading cause of death in teens and overall in youths ages 10 to 19 years old. Read on to learn more about this serious issue - including what causes a person to consider taking their own life, what puts a teen at risk for suicide or self-harm, and warning signs that someone might be considering suicide

Southern Voting Behavior Essay Example For Students

Southern Voting Behavior Essay Southern Voting Behavior Essay since the 1960sVoters in many areas of the U.S. are apt to vote differently as a whole from election to election. The nation has also had a decreased turnout rate for the presidential and local elections. The South has typically not followed these patterns that the rest of has seemed to be following. The Southern whites of the U.S. have typically followed and voted for the more conservative candidate and party. Where as the Southern blacks have typically (when they have been able to vote) voted for the more liberal party or candidate. The South was at one time a Democratic stronghold and has in the past 30 years become a typically conservative voting electorate. This tendency of voting by race for the liberal or conservative candidate has been a continuing occurrence. Southern turn out for elections has been significantly lower than the rest of the nation as well over the same time period. This bias of the past 30 years as well as voter turn out has only recently began to change in the So! uth.In the beginning of and prior to the 1960s the South was a Democratic stronghold and it was rare for there to be any competition from Republicans in these non competitive states (Mulcahy p.56). A poll taken in the 1960s showed that the southern states were the obvious stronghold of Democratic identification. The extreme case was Louisiana, where 66% identified with the Democratic party(Black p. 44). This all began to change as the Democratic party became more liberal in its national policy views. The Democrats became too liberal in their policies concerning civil rights for the white Southerners to continue voting for them. (Mulcahy p.40). This reason along with others is what drove the Southern whites to change there voting habits of the last 100 years. The white Southerners began to vote for presidents of the Republican party and for Independents such as the Dixiecrats, because they were more conservative on a national scale. The Largest change of the Southern voters o! ccurred in 1960 when the southern white Protestant presidential vote went Republican(Wayne p62). This would of allowed for the democrats to lose the south if the black electorate had not voted Democrat. The black Southern voters at the time of the 1960s were just again able to participate with their rights to vote. This was because shortly after the Civil War and reconstruction the Southern whites reduced and eventually removed the short lived black political power. They added laws that made it mandatory to take tests for voter eligibility, as well as discouraging black voting at all. This discrimination greatly reduced if not completely halted black voting in the south until the 1950s and 1960s. It was not until 1965 that the Voting Rights Act was passed that prohibited literacy tests for federal elections did blacks obtain their constitutional right to vote (Wayne p.70). Many blacks did in fact support the Republican party for quite a long time because they were known as the party of reconstruction and freeing of the slaves. Black voting turned towards the Democrats in the 1930s and 40s on the advice of One N.A. A.C.P. leader Turn your pictures of Lincoln to the wa! ll, the debt is paid in full(Mulcahy p 37). This black voting for the Democrats created a problem in of its self, that the Blacks were continuing to vote for the local white conservative Democrats, that upheld the traditional Southern white views. This lead to the continued power of the oppressive whites, even though the party platform was one of reform. Trifles: Gender Role and Minnie Foster Essay It was not until the early 70s that when the Republicans won the election for the governor of Virginia was the two party system fully revived in the south (U.S. news p. 210). This two party system allowed Democrats to run on a more liberal platform, which gave the blacks the representation that they wanted. Voting in the South since the 1960s has followed the pattern of voting for the most staunch conservative, or protector of Southern whites views. In the 1968 election Southern whites in the Deep South voted for George C. Wallace, while the rest .

Service Strategies Food and Hospitality Service

Question: Discuss about theService Strategies for Food and Hospitality Service. Answer: Introduction: The One Tree Grill can be identified as one of the eminent and highly ranked restaurants of Auckland. It is a service providing organization that is specializing in the food and hospitality service. It is operating since 1996, in the hospitality sector as an up market, suburban bistro (Best Auckland Restaurants | Restaurants Auckland, 2016). As per the organization website, the restaurant offers modern European and New Zealand cuisine along with the best quality wines. The point of differentiation of the organization can be identified the customized service pattern, the purpose built dining facility, convenience of tailor based environment and the amalgamation of down to earth dining with high-end facilities like car parking, supreme quality food and wine and many others (Best Auckland Restaurants | Restaurants Auckland, 2016). The company is continuously trying to uphold its brand name and make it unique by introducing facilities like providing flowers for birthdays and anniversaries, personalized decoration facility in the event of birthday celebration and out catering (from finger food to full service dining). Moreover, as mentioned in the website of the restaurant, it provides the facility of vouchers (Best Auckland Restaurants | Restaurants Auckland, 2016). It may not be much a unique idea, but what makes it special is the facility of personalization of the voucher. The prime competitors of the organization can be identified as The French Caf, Aria Restaurant Bar, Kazuya Restaurant and many others (Petrie, 2013). These restaurants are closely situated to the selected organization. Moreover, these restaurants have competitive rating with the One Tree Grill, which is competitive threat to the organization. However, in the context of competition, One Tree Grill has a competitive advantage because of its location. Where the remaining organizations are located in the Wellesley street in close distances, One Tree Grill is operating in relatively hustle free area which is making it preferable to the potential customers. To provide the best quality service to the customers the organization has the facility of delightful ambience, tasty foods, useful technology, and last but not the least, professional and proficient employees. The organization has experienced and innovative chefs and knowledgeable and credible supporting staffs. From the confirmation of the booking, selecting the customized menu to receiving and providing service to the customers is done with honesty and great precision. The ratings of the company in various credible rating cite can be regarded as a proof of this claim. This report is dedicated to explore the service pattern and the strategies that the organization is maintaining to provide the best possible service quality to the customers. With this report, the author has identified how the organization is putting its effort to make the brand unique and earn loyal customers. Rationale for Report: For uplifting the service standard of an industry, the companies need to identify the expectations of the potential customers. Moreover, to increase the profit count and uphold the brand name it is necessary for the organizations to detect the gap within the service. It helps them in identifying the areas those are needed to be improved and those are needed to be reserved. Hence, with the help of this report, the selected organization will be able to identify the strengths and weaknesses involved in its operation and other aspiring companies will be able to identify the must-have strategies to be successful in the hospitality industry. Here, in the brief span of the following report, the author has tried to explore the service pattern and the strategies used by One Tree Grill to achieve the supreme level of customer satisfaction. The author discussed the whole report in some sub parts for obtaining better precision. Here, in the introduction, the author has provided an overview about the company and its service offerings. He has also discussed the points of differentiation, which are directing the customers to choose this restaurant over its close competitors. The author has also mentioned the competitors, how they are challenging the selected organization. Then the author has provided a discussion over the service pattern with a GAP model and the potential faults and how those can be removed. He/she has also provided a discussion over the usage of customization and standardization within the organization. Then he/she has mentioned the hard and soft standards and the role of customers and the staffs in the service encounter and concluded the report with an over of the company. Service Standards: It is important for the organizations to identify the customer expectation to best serve them. As opined by Mok et al., (2013) the lack of knowledge and failing to provide the expected quality service creates gap in the service pattern and quality. A Parasuraman, Valarie Zeithaml and LL Berry first proposed the idea of GAP model of service quality in the year of 1985 in the journal of marketing (Mudie Pirrie, 2012). As mentioned by Terzakis et al., (2012) the gap analysis assists a service providing organization to make their customers more satisfied with their service and collect more loyal customer than before. As discussed by Mudie Pirrie, (2012) the GAP model talks about five different gaps within the service structure: customer gap, provider gap (1), provider gap (2), provider gap (3), and provider gap (4). Here, in the selected case, it can be noted that the organization is doing a great job in bridging the gaps of service quality. By learning the customers expectation, establishing right service quality and ensuring commitment to the promise, the organization is trying to bridging the gap. However, as mentioned by Wilson et al., (2012) the provider gap (1) occurs when the organization is not aware of the customers needs. To eradicate this issue the organization tries communicating to the customers through every possible communication channels. One Tree Grill encourages the potential customers to make the employees known about their preferences via online sources (Best Auckland Restaurants | Restaurants Auckland, 2016). It helps them in bridging the gap of lack of knowledge of the customers choice. Figure 1: GAP model for One Tree Grill (Source: Best Auckland Restaurants | Restaurants Auckland, 2016) In the context of provider gap (2), to avoid this issue, One Tree Grill offers the customers to set or customize their menus according to their choices. By incorporating the customer defined service standard, One Tree Grill is successfully managing the issue that involves the provider gap (2), within its service offerings. If an examination on the customer reviews or ratings in various credible sources about One Tree Grill can be done, it can be noticed that the organization is also successfully bridging the provider gap (3) with the help of its service structure. As mentioned by Van der et al., (2015) it is important for the service providing organizations to ensure the best quality service expected by the customers. Here, One Tree Grill is trying to provide the same with the help of its proficient employees, technologically upgraded website and supply chain management (Best Auckland Restaurants | Restaurants Auckland, 2016). As discussed by Sisson Adams, (2013) the gap in the external communication i.e. the claim of service quality in the advertisements and the actual service offerings can be occurred due to lack of horizontal communication, overpromising, ineffective management of the customer expectation and lack of integration of marketing communication. Here, the organization tries fulfilling the promises by incorporating the strategy of providing iPad menu to provide extra visual layer to your dining by feeding your eyes first (Best Auckland Restaurants | Restaurants Auckland, 2016). It makes the customers considerably sure about the level of conformation to the advertisement by One Tree Grill in reality. Last but most importantly, the customers expect an excellent dining experience, control over the offerings, good ambience, less time-consumption and good service from the employees. The organization is trying to provide all these. By using a technologically updated by user-friendly website, employing proficient human resource and maintaining genuine external communication, the organization is successfully bridging gap between customer expectation and organizational service. However, it is almost impossible to eradicate the gap completely. The potential faults that the organization may suffer are the lack of variety in the food offerings, the price issue. Here, by utilizing the standardization process, the organization can eliminate the issue with price concern. Moreover, by including more varied options in the food offerings the customization can be increased and customer satisfaction can be achieved. However, One Tree Grill has utilized the strategy of standardization and customization simultaneously to strategically manage the organizational offering and customer service. However, the current service pattern has a sheer inclination towards the strategy of customization. As mentioned by Kesavan et al., (2015) the service providing organizations need to focus on the differences of choices among the customers. By concentrating on this idea, One Tree Grill has introduced the strategy of creating own menu by the customers. By following the strategy of customization of the service according to the customers choice One Tree Grill has successfully bridged the customer gap. Customization has helped them to establish better communication with the customers and know about their preferences. Moreover, with varied choice of areas, purposed built booking pattern and kids menu the service structure has provided the brand a label of customer-oriented organization (Best Auckland Restaurants | Restaurants Auckland, 2016). However, in the closed choice option in the European and New Zealand cuisine the organization is following the strategy of standardization. Soft and Hard Standards: The idea of standardization is of service largely customer driven. The aim of One Tree Grill is to provide hundred percent complete customer satisfactions. In order to achieve it the organization is relying on the quality, service and value. The organization believes that by providing maximum satisfaction it will be able to create the best brand vale. The Hard Standards: Pre-Booking: To best serve the customers and reduce the in line time, the organization has opted for providing the pre-booking facility to the customers. It calls for information from the customers and confirm the table number and time according to the list of guests (Best Auckland Restaurants | Restaurants Auckland, 2016). It helps them in reducing the waiting time for the customers and providing the best quality service to them. Customized Menu: The organization has opted for the facility of customization in the menu to eliminate the possibility of errors in the service of food and reducing wastage. With the introduction of arrangement of food and wine according to the customers choice, the organization obtains less production cost too. Moreover, by offering separate menu for children, the organization avoids the quality issues in the menu (Best Auckland Restaurants | Restaurants Auckland, 2016). Use of Protocol and Facility of Dining voucher: By using, the protocol of first booking and followed service the organization tries to minimize the count of transaction time with the customers. Moreover, it also helps the organization to reduce the possibility of errors in the operation, as the number of customers is pre-set. On the other hand, by using the facility of dining voucher, the organization tries to increase the number of back orders, repeated customers and recommended customers from an old one. Soft Standards: As mentioned by Donovan Samler, (2012) the soft standards are typically immeasurable. It depends on the customers perception and experience of the service provided by the organization. Hospitality: As opined by Mok et al., (2013) providing hospitality is prerequisites for restaurants hoping to top the lists of most favorable brands. To provide best hospitality One Tree Grill has employed helpful, friendly, knowledgeable personnel to approach the customers (Best Auckland Restaurants | Restaurants Auckland, 2016). From parking of the car to the bill payment, the employees maintain professional but heartily communication and assistance. Convenience: To provide the best possible convenience to the customers, the restaurant offers Purpose built dining facility, tailored environment and personalized decoration. It provides the most convenient environment to enjoy their time and any memorable celebration. Moreover, with online service regarding booking, menu selection and customization the customers get the highest convenience in the dining experience (Best Auckland Restaurants | Restaurants Auckland, 2016). Credibility: To maintain the credibility claimed via advertisement, the organization uses best quality ingredient to provide best quality food, ipad menu for visual knowledge of the service and review option available in the website (Best Auckland Restaurants | Restaurants Auckland, 2016). All these make One Tree Grill a credible restaurant in the town. Customers and Staff: Role of Employees: As mentioned by Markey Knudsen, (2014) the high end or the upscale hospitality service offerings need a trained and experienced stuff. As mentioned in the website of the selected restaurant, the organization has skilled and experienced employees, who are motivated and dedicated to provide the best possible customer service ranging from the food to dining experience. As opined by Chon, (2013) in the hospitality sector service encounter is vivid than any industry. Hence, the organization looks for fresh talents who love the functionary of this industry, and motivated enough to serve the guests with smile. Moreover, as the organization has an online process of service, the employees are well aware of the handling of computers and online activities (Best Auckland Restaurants | Restaurants Auckland, 2016). As discussed by Petrie, (2013) in the hospitality sector, the employees need to be fair and the communication skill of the working force of an organization is needed to be of the best quality. Here, in this selected restaurant the employees are committed to provide the best interpersonal experience coupled with the best communication pattern to the customers. As mentioned by Mudie Pirrie, (2012) it provides any hospitality organization the best level of service encounter to the customer. From receiving the customers, addressing them, serving the foods and providing necessary assistance, the employees play major role in the service encounter. Role of Customers: As mentioned by Donovan Samler, (2012) customers are the key of service encounter. Here, with the customization of the service the customers hold a great range of control over the service encounter. As per the company website, the employees are always there to alter the service pattern according to the customers choice. Moreover, as per the company website, the organization offers a wide range of choices in the food offerings. As mentioned by Padilla-Melndez Garrido-Moreno, (2014) control or the sense of having choice provides the customer best service encounter experience. Being a service (hospitality) providing organization, One Tree Grill greatly values the customers and they have designed the service pattern to bridge the gap between the customer expectation and the service offering of the organization. As mentioned in the organization website, in order to provide the control to the customers in the service encounter, the restaurant has the facility of customizing the menus and the added conveniences in the service pattern (Best Auckland Restaurants | Restaurants Auckland, 2016). Conclusion: Hence, from the above discussion it can be concluded that One Tree Grill is successfully serving the customers and earning satisfaction and loyalty by tactfully bridging the gap between customer expectation and opting for customization in the service pattern. It has provided the organization the opportunity to best serve the customers. Moreover the balance of standardization and customization is being helpful for the management of the organization to operate the restaurant with great precision. The organization has employed strategically maintained service policies like (purpose built area, tailored environment and ipad menu) to match the expectation level of the customers. Last but not the least the hard and soft standers arte helping the organization to meet the claimed service patter and mainlining a high brand value in the market. References: Best Auckland Restaurants | Restaurants Auckland. (2016). Onetreegrill.co.nz. Retrieved 25 September 2016, from https://www.onetreegrill.co.nz/ Chon, K. S. (2013).Tourism in Southeast Asia: A new direction. Routledge. Donovan, P., Samler, T. (2012).Delighting Customers: How to build a customer-driven organization. Springer Science Business Media. Kesavan, R., Panitz, E., Rao, C. P. (2015). Standardization Versus Customizing Services Across Global Markets. InProceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference(pp. 125-125). Springer International Publishing. Markey, R., Knudsen, H. (2014). Employee participation and quality of work environment: Denmark and New Zealand.International Journal of Comparative Labour Law and Industrial Relations,30(1), 105-126. Mok, C., Sparks, B., Kadampully, J. (2013).Service quality management in hospitality, tourism, and leisure. Routledge. Mudie, P., Pirrie, A. (2012).Services marketing management. Routledge. Padilla-Melndez, A., Garrido-Moreno, A. (2014). Customer relationship management in hotels: Examining critical success factors.Current Issues in Tourism,17(5), 387-396. Padilla-Melndez, A., Garrido-Moreno, A. (2014). Customer relationship management in hotels: Examining critical success factors.Current Issues in Tourism,17(5), 387-396. Petrie, H. (2013).Chiefs of industry: Maori tribal enterprise in early colonial New Zealand. Auckland University Press. Qizhang, L., Goh, M. (2015). Standardization and Customization. InTA-Q-BIN(pp. 149-165). Springer Singapore. Sisson, L. G., Adams, A. R. (2013). Essential hospitality management competencies: The importance of soft skills.Journal of Hospitality Tourism Education,25(3), 131-145. Terzakis, D., Zisis, P. V., Garefalakis, A. E., Arvanitis, S. E. (2012). Translating the service quality gaps into strategy formulation. An experimental case study of a greek academic department.European Research Studies,15(1), 99. Van der Wagen, L., Goonetilleke, A. (2015).Hospitality Management, Strategy and Operations. Pearson Higher Education AU. Wilson, A., Zeithaml, V. A., Bitner, M. J., Gremler, D. D. (2012).Services marketing: Integrating customer focus across the firm. McGraw Hill.